The story of a brand

Clever, feminine products that simplify beauty

Among others, Bourjois invented Coup de Théâtre mascara, the first double-tipped mascara, and Suivez Mon Regard, with a clever box that holds loose powder and delivers the proper dose directly on the built-in brush.

Ingenious products, yes, and also beautiful objects: they are carefully designed because this is what makes using the products such a pleasure and so easy to carry in a handbag! And for collectors who just can't resist the little round box, Bourjois regularly edits vintage series.

From makeup to makeup removers and body beauty

Who better than a makeup expert to create makeup removers? Bourjois has designed a facial cleansing line that is effective, simple and pleasant to use.

One of our secrets is the way each product is subtly scented. These scents are also behind the success of the Grain de Beauté shower gels and deodorants (if you are familiar with it, you know that: "Monday is rotten, I've got to get going," "Tuesday is Tai-Chi," "Saturday is foam night!"...

The latest trends and Parisian style accessible to all women

Colour is a fashion accessory all by itself. How can women give in to the latest fashion trend without making a mistake? Bourjois edits new looks each season: makeup that is sometimes daring but always tasteful, conveying style, choices and real drama... because at Bourjois, we like to tell stories. There are bold suggestions, so that each new trend will inspire you, and products, advice and tips that let you adopt the trend in your own personal way.

A wide choice of colours

Did you know that the Bourjois catalog includes over 400 shades and that 100 of these are renewed each year?! Hélène, our specialist in colours and trends, tracks and analyzes coming trends. Our development teams, who are all colour experts, carefully refine each new shade to guarantee the quality of colour range design throughout the industrial process.

What motivates us at Bourjois

We are already 90% female and proud of it. So we know what we're talking about. Makeup expresses each woman's femininity and this expression is a strength. To each her own personal way of using this strength! If our beauty products contribute to encouraging women to affirm their femininity and fully express their personality and to inspire their creativity even more, then our efforts will be highly rewarded and we'll all feel enormous satisfaction!

Top performance required

The Bourjois teams - product managers, packaging engineers, formulators -- are 90% female! They make every effort to design high-quality products: they are creative, expert, careful about details and have the cutting-edge expertise necessary to propose top-performance innovations at an accessible price. At the base, a QUALITY CHARTER :